What LocalAdLink does:
LocalAdLink is a local search and advertising company. Thousands of national and local advertisers will use their advertising products and services to efficiently reach consumers online. Local Ad Link's proprietary advertising platform and network of high volume websites allow advertisers to increase revenues and brand identity.
They specialize in targeted placement for a targeted market.
Caypay is an authorized seller of LocalAdLink advertising accounts. Besides helping you get on the web, Caypay can help you increase your presence on the web, help you implement a local affordable online advertising campaign, and help create ads and sales tools to bring in new customers through LocalAdLink.
Why you need LocalAdLink right now:
The internet has always had the promise of connecting customers to businesses but until now this has mainly benefited large companies - LocalAdLink gives you the ability to get online and get online fast.
Traditional print advertising is becoming less effective each year. Already 54% of people have traded in their old Yellow Pages and solely search online and this number is growing daily. The cost to print and physically send mailers is increasing faster than the return on investment. Newspaper readership is rapidly declining while the cost to place a classified has remained steady. Your customers are already searching online, LocalAdLink can help make your business stand out.
Local cable and radio are also changing - with the arrival of TIVO, people are skipping commercials more than ever and now with satellite radio such as XM and Sirius, local programming is becoming harder and harder to find. Reaching new customers in your local area is vital to your continued success and LocalAdLink can help.
How does it work?
LocalAdLink uses geo-targeting technology which determines the physical location of a web site visitor and delivers different content to that visitor based on his or her location.
www.LocalAdLink.com is the main hub of our system. The web site is an online local search directory that is an easy to use resource for people looking for local information. On LocalAdLink.com customers can search for your business by name or type, (e.g. Pizza) read & write reviews about your business & services, see photos and videos and even download coupons.
LocalAdLink and The Internet:
The revolutionary part of LocalAdLink is that we take your business listing and push it out onto the web. What does this mean for you? Well, we're not just sitting back and waiting for people to visit LocalAdLink, we are pro-actively pushing your listing out through our partner web sites. Your listing can be seen on some of the most popular web sites, search engines, and social networks in America. But the best part is by using our geo-targeting software, your ad is only shown to people in your area which ensures you get the most value for your advertising dollar.
*LocalAdLink's advertising network of partners is subject to change at any time without notice. Display of ads on third-party websites and platforms is not guaranteed.
To purchase online, please click here then on "Buy Advertising"!
Or to find out more information, please contact us!
Pricing:
(Please click on a heading to expand)LocalAdLink offers a variety of advertising packages to fit your businesses needs.
Instead of pay-per-click or bid-on-word services, like Google Ad Words, where price can vary every week, LocalAdLink is a single low monthly fee.
Start advertising for free or start with a Premium Package and see increased business today!
FREE Package:
Get your free business listing in our directory and start marketing your business online. Your free listing will add you into our data base of over 14 million businesses nationwide.
- Standard Package - $99.95 / month:
• Business Details.
• Web site Link.
• Upload Logo.
• Target 10 zip codes.
•
Add 3 search terms.• Create Coupons
• Upload and Display 3 Videos
• Upload and Display 15 Images
• Your listing pushed out to the web & displayed on the biggest 3rd party web sites, search engines, and social networks of the internet. (ads only display to people in the 10 zip codes you choose).
- Standard Plus Package - $159.95 / month:
• Business Details.
• Web site Link.
• Upload Logo.
• Target 20 zip codes.
• Add 3 search terms.
• Create Coupons
• Upload and Display 3 Videos
• Upload and Display 15 Images
• Your listing pushed out to the web & displayed on the biggest 3rd party web sites, search engines, and social networks of the internet. (ads only display to people in the 20 zip codes you choose).
- Premium Package - $249.95 / month:
• Business Details
• Upload Logo.
• Target 50 zip codes.
• Add 3 search terms.
• Create Coupons
• Upload and Display 3 Videos
• Upload and Display 15 Images
• Business Tag line stands out in RED LETTERING
• Your listing pushed out to the web & displayed on the biggest 3rd party web sites, search engines, and social networks of the internet. (ads only display to people in the 50 zip codes you choose).
* Month to month, 3, 6, and 12 month contracts available; discounts do apply.
* National packages available.
* Bulk ads, investor options, and referral commissions available.
To purchase online, please click here then on "Buy Advertising"!
For More information please contact either Caypay herself at caypay@caypay.com or
J. Mike Howington
Caypay Marketing AgentEmail: jmike@caypay.com
Sarah Elmahdy
Caypay Marketing AgentEmail: sarah@caypay.com
Full contact information can be found here.
Frequently Asked Questions: (updated August 18 2009)
What is LocalAdLink.com and how does it work?
LocalAdLink is a complete online advertising solution connecting local businesses with local customers. We are the industry leading low cost provider for online advertising.We are broken into 3 divisions:
1. LocalAdLink - The Interactive Directory Service.
As you first may notice when arriving to www.localadlink.com, we have a full national directory service like yellowpages. com and yellowbook.com. We offer many of the same services as other directories, including geo-targeted landing pages which show local businesses by first detecting where the visitor is coming from. We also offer featured listings, logos, business information, directions, business Web sites, and easy search ability. Our directory moves beyond other services by engaging the customer with interactive movie galleries, picture galleries, coupon galleries, full descriptions, and reviews. LocalAdLink is the community oriented site for consumers to find businesses and for businesses to have a larger Web presence while interacting with consumers. All of these features are controlled by you and are traceable in real time so your advertising campaigns can be updated to maximize results.
2. LocalAdLink - The Advertising Network.
Like Google ad words and Double Click, LocalAdLink is also a full ad network designed to spread local businesses across the internet. This is done by allowing small to large businesses to display their listing across a network of
partnered Web sites. What this means to businesses is that users can do their searches, but we also use the internet to show people what they are searching for. This is based on place of residence and Web sites they visit. The first part is accomplished by geo-targeting our advertising to a person’s location by detecting where they come from. The second way we accomplish targeted advertising for is by reading the content of the Web site ahead of time and ensuring we deliver advertising through LocalAdLink that matches well. This all means that a person from New York City reading an article about gardening may get an ad or coupon from their local gardener, nursery, or local florist. With this superior targeting technology, LocalAdLink is capable of adverting to hundreds of millions of people a day, on
millions of different Web sites and pages and sift through all of it to find people more likely to visit and shop with
businesses near them.
3. LocalAdLink - The Web Presence.
We’ve all heard of SEO (search engine optimization), but reality is, that no one can guarantee that you will be the first
on a Google search result every time. Google uses automated programs called "bots" to add new websites to their
system every minute and determines search results by best word match up as well as by popularity. LocalAdLink uses
this common knowledge to advertise your business by taking the descriptive words added to our system and displays
them for "bots" to find. LocalAdLink takes the same words used to describe your business and inserts them in ads
across our vast network of partnered Web sites across the internet. This builds up popularity as these "bots" find you
all over the place.
Beyond Commerce, Inc. (OTC Bulletin Board: BOMJ) provides best in class products, services, and solutions in innovative and cost effective ways. The company owns and operates three divisions: i-SUPPLY which provides easy to use, fully customizable E-commerce services and revenue solutions for any Web site, large or small. LocalAdLink, is a local search directory and advertising network that brings local advertising to geo-targeted consumers. BOOMj.com is the leading niche portal and social networking site for Baby Boomers and Generation Jones.
What is "geo-targeting" and how does it work?
Geo-targeting is a technical term referring commonly used technology. We attach programs to a national database that stores zip codes, cities, counties, states, and countries tracked by IP addresses. IP addresses are unique addresses assigned to your internet access by your ISP (internet service provider). LocalAdLink matches your IP Address to this national database and delivers the closest results. These results allow LocalAdLink to display advertisements, businesses, events, coupons, and maps accordingly. While not 100% accurate, it comes close with over 83% accuracy.
How can I get my business placed on search engines?
There are a few ways businesses can get placed on search engines.1. Submit your business.
You can go to each search engine and manually add your business listing into the search engine directories, or use
aftermarket software to do this for you. LocalAdLink automatically submits you to over 100 of the most popular
search engines on the internet, including Google, Yahoo, MSN, and Ask.
2. Pay for your listing.
Many businesses pay search engines to display their advertisements and listings to try to get them closer to the top.
The biggest issue for this option is that most search engines charge you per person that they send to your website, which can get very expensive for very little actual sales. Costs can reach as high as $4 per visitor they send to you. LocalAdLink proprietary technology is designed to get you high placements by using naturalization.
3. Naturalization.
There are several factors that can improve your search results naturally.
• If your Web site is very popular with many users
• If your site is updated frequently with new information
• The length of time your Web site has been online
• How many other sites link to yours
• Having a clean and easy to read design allowing automated programs to easily index your site
LocalAdLink helps you speed up this process by using its large network of partnered Web sites to display your
business information and utilizes your business display on a clean and easy to read format through our directory
system while showing many visitors by combining total traffic into one main site (LocalAdLink.com).
For more information on SEO, or how to have a better web presence or how to generate tradition natural or “organic” search engine results, ask Caypay.
What are keywords and how do they work?
Keywords are just that; "Key" "Words." They are the key to successfully advertising your business to the internet. What you want to do is find single words best describing your business, not phrases or terms. Make sure the words used are root form, such as "move" instead of "movers" and "moving". The system on most search engines including LocalAdLink will automatically match you to other forms of the word. If I were a florist, I may use the words "flower", "plant", "deliver", "wife", "anniversary", and "birthday" to best describe my business. This way your ad will show up for people that are looking for those words when they type it into search engines. Then, if someone were to search for, "what do I get my wife for her birthday". Since I have the keywords "birthday" and "wife", and the other words are considered too basic to conduct a search on, such as "what", "and, "is", "I", "my", and "for", I will come up higher on search results since the subject and proper nouns best match what the business is about. LocalAdLink uses keywords inside the LocalAdLink.com directory and targeted terms elsewhere.
What are targeted terms and how do they work?
Targeted Terms are the one to two word terms that are used during a search by a consumer on a search engine such as Google.LocalAdLink uses the Targeted Terms in addition to the zip codes selected during the ‘Create a New Customer’ process of creating the ad to actively push an advertisement onto the various search engines outside of the LocalAdLink network.
What is the difference between Keywords and Targeted Terms?
Keywords are used only within the LocalAdLink.com search directory. Targeted Terms are used to search outside of LocalAdLink.com along with geo-location in order to specifically direct an advertisement to a potential customer. If a keyword is typed in using the LocalAdLink.com directory, it will search listings that match the zip code of the IP address where the search is taking place. If searching on a search engine like Google, a Targeted Term will collaborate with the targeted zip codes that your business selected while creating the advertisement.
How do I add my business to LocalAdLink.com?
Meet with your LocalAdLink representative (A Caypay Marketing Agent) and they can login to the system to add your business as "New Customer." There are three steps in this section that you must fill out. The first step is for you to choose a user name and password as well as to fill out your contact and basic business information. The second step will ask you to choose an ad package to purchase and the title of your advertising campaign. (Your business can have many separate advertising campaigns that you may want to manage.) Then the prompts will ask to add some more detailed information about your business in order to best target your marketing audience. This information can always be edited as well as anything else in the 3 steps. The third and last step will require you to decide how long your advertising will run as well as choosing a payment method. LocalAdLink currently accepts all forms of major credit cards. After all 3 steps are filled out, processed and the credit card is confirmed, the business is added into the Local Ad Link network.
How long does it take my business to appear in the LocalAdLink network?
It takes about six hours for a new business to appear in the LocalAdLink directory and approximately 24 – 48 hours to appear in the network. All edits to a pre-existing business will take effect immediately in real time on LocalAdLink.com. All other edits are completed once a month at this point.
How do I tell if I attract customers and how I attract customers?
LocalAdLink provides you with an assigned salesperson to help you with our system. You also get your own login to your account to manage the system directly. All changes to your account are instant throughout our entire network. One of the tools we give every business is live statistics. These statistic tools allow you to monitor how many visitors come to your Web site. In the coming weeks you will be seeing a more advanced system that will tell how many people visit, where they are coming from, what ad sent them, how many printed coupons, how many customers viewed your image and movie galleries, how many people asked for directions and where they are coming from, and more. With all this information, each business can see what works best for them and can modify advertisements accordingly.
How do I add my business into LocalAdLink.com?
All additions to the LocalAdLink directory are done through one of LocalAdLink’s many authorized resellers called Account Executives or Brand Builders. Caypay and is a Brand Builder for LocalAdLink and their Marketing Agents are well versed in LocalAdLink. This is to ensure that you, as a client of LocalAdLink, are well taken care of and your advertisement is listed at its full potential. If you were introduced to our services by one of these Account Executives / Brand Builders or a Caypay Marketing Agent, they will be able to assist in creating your first advertisement with LocalAdLink. If you came across the LocalAdLink services on your own, we would be happy to provide you with a Sales Representative to initiate advertising for your business; please use the Contact Us page for more information.
Are there any tools to help me manage my account with LocalAdLink.com?
On LocalAdLink.com, once you are logged in to your back office there are many resources available. The main resource helps to optimize your listing with LocalAdLink and gives you option to view detailed statistics. This tool allows you to differentiate between unique views and total views or provides the top referrers to your listing in addition to many other options. By providing this information, LocalAdLink gives you the opportunity to take full control of your advertising while we do the work.
What are the security procedures for LocalAdLink.com?
LocalAdLink is an affiliate company to Beyond Commerce Inc. a publicly traded corporation. We are PCI compliant and go through rigorous audits to ensure security of all of our people. LocalAdLink sends our entire customer’s information securely using VeriSign which is 128bit encrypted. We do not store credit card information whatsoever. All credit cards are processed through Authorize.net; a world leader in credit card processing. We offer a highly trained support staff to monitor for fraud activities daily. All passwords are encrypted and not visible, even to Beyond Commerce employees. All information stored with LocalAdLink.com is stored in different locations around the country and backed up securely at a non-disclosed location called "Iron Mountain".
Will my ad appear every time someone enters my zip code?
If you are searching on LocalAdLink.com your listing will automatically populate if your IP address registers in the same zip code as the physical address of the business listed. If a listing is searched using the LocalAdLink.com directory, it will appear by using the correct combination of category or keyword along with the zip code or city and state. Outside of LocalAdLink.com your ad will appear if your IP address is registered in one of the targeted zip codes chosen and the targeted term matches one of the three included during the sign up process.
How frequently will my ad appear?
This strongly depends on the competition your ad is up against. Because we work with several third party providers, we cannot guarantee any sort of frequency or position of your ad. Once your advertisement is live with the LocalAdLink service, there are several ways to optimize your ad. Remember in some ways online advertising is similar to a radio advertisement. Not everyone hears the same ad at the same time but it does not mean it is not working.
How will my business benefit from signing up with LocalAdLink.com?
The service LocalAdLink provides gives your business a robust Web presence at a fixed cost. LocalAdLink actively pushes the listing that you create for your business into our private network of Web sites in addition to many search engines, all the while providing a home base with the LocalAdLink.com directory.
LocalAdLink.com is the hub of our technology. All listings created through LocalAdLink can be searched using our online directory.
Additionally, LocalAdLink provides exclusive access to advertising on the Beyond Commerce, Inc. network of Web sites.
In what ways will I benefit more by going with the premium package?
Three advertising packages are available through LocalAdLink: Standard, Standard Plus, and Premium. Search Boost can be added to each of them for maximum results. The features included with each package progress with each package. With the Premium Package you will have a broader reach by Targeting 50 zip codes and adding 3 search terms. Additionally, your Business Tag line stands out in RED LETTERING.
During the process of creating your advertisement with LocalAdLink, you will select which zip codes to target. This geo-location technology provides the ability to select areas in which your advertisement will appear.
How do I edit my ads in LocalAdLink?
All edits to your advertisement can be accessed by logging in to your account at LocalAdLink.com.You can also contact your Caypay Marketing Agent / Account Manger for help or edits.
You can either log into your back office and change it yourself, or notify Caypay or a Caypay Marketing Agent and have them do it for you.
Please send a fax to 702-463-7007, Attention: LocalAdLink Payment Verification Team. Include your current credit card information in addition to the information of the card you would like to change to. Please include card holder’s full name, billing address and signature.
What are the accepted Video Formats for my LocalAdLink advertisement?
Allowed formats are QuickTime (.mov), Windows Media (.wmv, .avi), and DivX (.mpg). We are currently unable to accept flash videos (flv). Max file size is 50MB.
An impression is the amount of times a LocalAdLink text listing is shown across somebody’s screen within the current I-Supply Network, and within the LocalAdLink.com Search Directory. The amount of views is the amount of time a business’s listing profile is shown on
somebody’s screen. The listing profile is the page including the business details, images, videos, reviews, etc. With regard to unique
impressions and unique views, this refers to how many times your listing or listing profile was seen across different IP addresses. For instance, if you as the listing’s creator look at the same listing, ten times a day from the same computer, that would only be one unique impression.
How do I cancel my account and request a refund?
Please be aware that LocalAdLink Policies and Procedures require submitting a request for refund within the first 3 business days (72 hours) of purchase. This applies to advertising packages and Brand Builder purchases. Past this time allowance a cancellation without refund is available any time via e-mail to Support@LocalAdLink.com.
On the LocalAdLink.com home page, my city is not the default. How can I change this?
Depending on how you connect to the internet and where their IP address is registered affects their location for LocalAdLink.com. There are certain instances in which you may request a more specific location for registration through your provider.
I am not seeing my advertisement appear on search engines such as Google.
You are running the search outside of the targeted zip codes for the ad - try to append the city and state to the targeted term in your search on Google. For example "Beauty Salon Forney, Texas"
The ad may be rotating out with other ads or it is not appearing on the first page of sponsored results in which you will need to click through the other search result pages.Please Note: Ad placements are only guaranteed on LocalAdLink.com and on owned & operated websites such as www.boomj.com and i-SUPPLY partner sites. Placements on third party advertising networks and search engines are not guaranteed as part of our service. If you do not see an ad appearing on LocalAdLink.com, please contact support@localadlink.com with the subject line "Ad placement". Please include as much information as possible including your .Net User ID#, the invoice number of the Ad Sale (this starts with the letters LAL) and the name of the business.
If you are interested in a guaranteed service / placement, please contact Caypay or a Marketing Agent for more information and about Search Boost.
When the ad appears on Google, where does the wording come from?
We use the zip code, tagline and keyword criteria you provided when you set up the ads in LocalAdLink to set up ads on Google. We normally base the ad copy off of the tagline provided however in the case where no tagline is provided or it exceeds our limit or is in violation of LocalAdLink and/or third party editorial guidelines, we modify the ad copy by referencing the LAL details page and/or client’s website. Moving forward please be sure to submit information within the tagline section which we can use to set up the ad copy accordingly. The tagline will need to be no more than 70 characters including spaces.
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